emotion deflection + adjustment mask – edam

Been sitting on this idea for a while now, and after discussions of similar train of thoughts over the last few weeks, I just had to do something. Coincidently, as I am typing this post, pia sent in couple of Philips research touching on similar grounds.

Were there moments when you wished you weren’t as transparent as you were; your thoughts and feelings so easily read through by others due to the unavoidable truth written through the expressions on your face?

edam is a face gel mask developed for the near future, a resultant product amplifying the relationship between our emotions, consciousness of it and the resultant perception of it. Each one of us is an actor of some form for the rest of the community. We need to know ‘how to’ and most importantly, ‘when to’ act to allow ourselves a position in the society. Otherwise of course, we can also retreat to the Tibetan plateau, probably the world’s only remote corner by 2049.

edam is for people who are not able to adapt to the widely expected social protocols, etiquettes and expectations required of their times, people who doesn’t know how to ‘behave’ and ‘speak’ the socially right manner. It is also another option for people who had been hiding behind a second identity with networks such as yahoo messengers, icq, facebook due to the lack of knowledge of the required etiquettes for the specific cultures, providing them that sense of security. It is a starting kit to help the skin and muscle slowly adjust until the body and mind learns the ways. It works across all cultures, by a matter of choosing the most appropriate masks for different occasions.

Procedures:

1. a transparent gel mask that will be custom-made based on the needs of  individual regular routines, eg, formal parties and events, daily, drinks sessions, school, office.
2. the user would only have to apply this one-time-use mask when required and the effect of the mask will last up to 6 hours.

How it works:

The mask senses the rate of blood flows and nerves pulses to the surface of the skin. Before any reactions can be reflected on the outermost skin and muscles in any instance, the pre-programmed technology on the specifically chosen mask will intercept this set of expressions and re-transmit a different set of information to the brain so that the correct set of blood flow and nerves pulse can be re-transmitted back to the skin and muscle cells, and thus the most appropriate expressions can perceived by others.

Keep a lookout for edam’s first prototype and the DIY brochure that comes with every purchase!

P.S. Is also looking at body gel after gathering enough information on the most popular type of masks.